Planning Website Draft

 First draft: Homepage website: 

My homepage will feature subheadings at the top, with links leading to different parts of the magazine. Due to being an environmentally conscious magazine its headings will link back to this.  Eco Chic will appear in the middle in fancy font, targeting an upper/middle class audience. This font will be used across the magazines as well, creating cross media synergy and allowing it to be recognizable for the brand.  Social media accounts will appear in the top right corner allowing audiences to engage with the social media pages targeting the younger more active audience who want to engage with the product, maybe finding extra content.  A subscribe box will feature top right also, allowing consumers to subscribe to the magazine weekly, allowing them to receive information regularly about the magazine. This will help to maintain audiences.  4 articles will appear under the heading Must read with 4 images each relating to the articles appearing next to them. One of these articles will be titled ‘Preloved fashion- the 2026 thing’. This will target a younger audience as they constantly want to keep up to date with the latest trends and ideas.  The typography used will be sophisticated again reinforcing the primary targets audience class.  On the left, the main article will appear with lots of images which will appear in polaroid frames. These images will include a girl appearing in lots of different environmental settings, reinforcing the ethos of the magazine, combining fashion with beauty, teaching audiences how to be sustainable.  The headline of that article will appear under the image in black, bold font allowing it to stand out contrasting the other text.