Analysing websites.

  

Elle Website: 

The Elle Website features a minimalist aesthetic, focusing on large images with little text to stand out to the audience, careful not to overwhelm them.  Using sophisticated fonts which include curls within them portrays the magazine as luxury with minimal effort, this would help target the primary target audience of women who are interested in fashion often middle to upper class engage and recognize that this is a fashion website.  A black and white colour scheme is used to allow the images often including fashion to stand out. Media convergence can be seen on the website as social media logos linked to their pages can be seen at the bottom. This engages an active younger audience allowing them to interact with the website and allows the consumers to feel like they are contributing to the production of the magazine. A subscribe box can be seen top right of the website drawing readers in, encouraging them to engage with the magazine itself.  Snapshots of the articles found within the magazine can be seen within the headlines which would draw the readers in as they are reading a snippet of the story, often using direct address making the magazine feel more personal to the audience. Often featuring articles about celebrities bringing in a pre-sold audience.   A small subheading can be seen saying Giveaways engaging the audience as they have a chance at winning something with the prizes often linking to fashion and beauty. Across their social media pages, they have gathered 7.6M followers on Instagram and 5.9M followers on Facebook. This highlights that by diversifying from predominantly print product it has allowed Elle magazine to reach wider and more global audiences.  

 

Beauty magazine website: 

The Beauty Magazine website follows a high key colour palette, including lighter more feminine colours.  This would target a more feminine audience. It offers images of beauty related products and women with glowy skin, the women are being portrayed as traditional, appearing pretty, however, to reach a wider audience they have included a diverse representation including women of different ethnicities highlighting beauty in all. Cross media synergy can be seen across the website and magazine by following a similar colour palette and using the same recognizable fonts this helps create a positive representation of the company. It helps cross promote the company across different platforms.  To target a younger active audience, there is a link with the heading Trending which allows audiences to keep up to date with the latest fashion trends. Additionally, well-known celebrities are often mentioned in their articles providing audiences with escapism and a luxury aesthetic as celebrities are always positively represented.  The combination of the colour palette and typography used helps create a luxurious house style.  

 

GQ website: 

GQ follows a more masculine colour palette including colours such as black and grey. It offers an alternative representation to a fashion magazine as its primary target audience is men.  It includes typography in a bold black font connotating ideas of authority and luxury.  It engages a modern, active audience by the content it chooses to include, such as 2025 in review; it featured all recent content.  It includes links to its social media pages increasing its audience globally, gathering 2.8 million followers on Facebook and 7million on Instagram. This highlights the shift in consumption of magazines from print to digital.  A subscribe box can be found top right allowing audiences to continuously keep updated about the latest news. Images often include masculine beauty products or fashion advice for men and are carefully arranged on the website to not be too crowded offering a minimalist approach.